Erik
1 min readMay 13, 2024

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So basically Web Design or its title revamped and borrowed from 2006 into Product Design.

Designing interfaces, during the 80s was deemed very difficult and on research facts, the need of a specialized person was required. That's how HCI had a little fight with HF&E and introduced cognitive psychology, which influenced the job title from Human Factor Engineers to Cognitive Engineer/Usability Engineer/UX Architect and ultimately UX Design where aestehtics entered into it from Graphic Designers and Web Designers spreading in the web.

The core of designing interfaces it's not aesthetics, it's the capability of reasoning in "system thinking", the capability of understanding how human brain works.

It's easier mastering Figma and many have a natural talent for aesthetics, as consequence this factor took over what designing interfaces actually requires.

Everytime I see people disregarding the fact that the candidate is having an interaction with the advertise, that is having an interaction with the interviewer and both sucks because they miss human centered design and cognitive basis, I cry and it piss me off, because it makes me feel like if I was back in 2000 doing web design.

Aesthetics are important, but they do not come at first when it's about designing interfaces.

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Erik
Erik

Written by Erik

I write about UX and Research

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